Course Content
Module 1: Introduction to Social Media Marketing
0/4
What is Social Media Marketing?
05:22
Importance of social media in digital marketing
Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube)
Understanding social media trends and consumer behavior
📌 Module 2: Social Media Strategy & Planning
0/4
Defining target audience and buyer personas
Setting S.M.A.R.T. marketing goals
Creating a content calendar and posting schedule
Competitor analysis and benchmarking
📌 Module 3: Content Creation & Optimization
0/4
Types of content (text, images, videos, infographics, reels, stories)
Best practices for engaging and shareable content
Copywriting techniques for social media posts
Hashtag strategies and trends
📌 Module 4: Social Media Advertising & Paid Campaigns
0/4
Introduction to paid advertising on Facebook, Instagram, LinkedIn, and TikTok
Setting up ad campaigns (targeting, budgeting, and bidding)
A/B testing for ads and audience segmentation
Retargeting strategies and conversion tracking
📌 Module 5: Community Management & Engagement
0/5
Building and managing an online community
Handling customer interactions and brand reputation
Using social media listening tools
Crisis management and dealing with negative feedback
Test
00:10:00
📌 Final Project & Certification
0/3
Develop a full social media marketing campaign
Present and analyze results
Receive a certificate upon successful completion
Social Media Marketing course
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