Email Marketing
About Course
The Email Marketing Course is designed to teach students how to create, optimize, and automate email campaigns for better engagement, conversions, and customer retention. This course covers essential topics such as email strategy, copywriting, segmentation, automation, A/B testing, and compliance with email regulations. Through hands-on exercises, students will learn how to build high-performing email campaigns using industry-leading tools like Mailchimp, HubSpot, and ConvertKit.
Course Content
📌 Module 1: Introduction to Email Marketing
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What is email marketing? Importance & benefits
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Understanding different types of emails (transactional, promotional, newsletters, etc.)
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Email marketing vs. other digital marketing strategies
🎯 Module 2: Building an Email List
📝 Module 3: Email Content & Copywriting
⚙️ Module 4: Email Automation & Tools
📈 Module 6: Advanced Email Marketing Strategies
🚀 Module 7: Final Project & Certification
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